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Denim. Tough blue material, typically used for making jeans, but also for a variety of styles of clothes. Denim always has a certain maverick street-cred, partly because it's never accepted by the "smart casual" genre of supposed acceptability, in the same sort of way you don't generally see electric guitars with metal-units in a classical symphony orchestra.
Anyway, why is it called "Denim"? It's originally cloth invented in the town of Nīmes, hence De Nīmes (pronounced De-Neem). Also there is a legend that the Levi brothers travelled to the West with a load of tough blue material hoping to make their fortune selling tents to gold prospectors of the goldrush. The market for blue tents wasn't what was hoped for, so they diversified into making trousers. This did considerably better and has interestingly become part of the culture!
A few denim shop links:
(Also see FASHION)
In the Oasis Centre, Birmingham. Online store offering top branded denim including Levis, Wrangler, Lee, Bleu Bolt and Pepe.
Famous Name in Denim
New York City Denim
Denim for petrolheads?
Jeans from JAPAN
American Jean Brand
Go on then!
So Jeans UK
so many pairs!
The Raw Denim Bar
US style in the UK!
Not chocolate ones!
Unlimited amounts of jeans
Designer denim and more
D2 brands include Firetrap, Nike, Lambretta, Jack & Jones, Nickelson, Rockport, Kickers, Benzini, Hoi Polloi, DC's and Devils & Dolls
Famous Names now dabbling in Denim
Jeans to show your pants off!
Jeans for flirty misses!
Jeans Direct - Official Levi's® UK Dealer, formed 2002. Supplying thousands of customers every year with many quality brands of all New Season stock, including Ben Sherman, Levi and Diesel.
Jeans and other fashion
Extra links requested here. Especially if there is an AFFILIATE PROGRAM!
...And another point: Although denim is traditionally blue, especially of the type that fades differentially, it doesn't have to be. It's possible to buy denim in a variety of colours, or in white and then dye it yourself!