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Hughes Direct

Hughes Direct

over 85 years of electrical expertise...


For over 85 years, Hughes Direct have been serving the general public and supplying great home entertainment products and kitchen appliances.

Hughes Direct:

"Hughes Electrical was founded in Lowestoft, Suffolk in 1921 by Frank Hughes who trained as an electrical engineer after having served in the cavalry throughout the Great War.

Hughes DirectOriginally the company rewound industrial electrical motors for Lowestoft's once large fishing fleet but in 1928 Frank bought his first shop in which he built and sold radios and the family literally lived over it for many years. Frank retired in 1946 and his sons Peter and Jim took over the management of the business.

Expansion has continued into the next millennium such that Hughes is now the country's 4th largest specialist electrical retailer and 2nd largest renter of home entertainment and kitchen appliances. Its Hughes Direct website was voted by the readers of the which? magazine in 2010 to be the 2nd best electrical website and its commercial division Hughes Trade is one of the country's fastest growing business to business suppliers.Hughes Direct

Hughes has also expanded its retail footprint into the Midlands and the North West with the acquisition of Apollo 2000 giving expertise in the sale of kitchen appliances from large out of town sites. The company has developed a 70,000 sq ft distribution facility in Thetford which supports all the shops, websites, trade centres and service centres and has retained its commitment to service with over 100 fully trained electrical engineers.

Hughes has been gearing up for the Digital Switchover and with a fleet of 120 commercial vehicles and 10 specialist aerial installers it is looking forward to helping the households of East Anglia through this exciting development.

The company motto of 'inspiring customer loyalty through quality service' is as relevant and true today as when Frank Hughes first founded the business 90 years ago".

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Hughes Direct

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